ConnectUs Church

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Branding

ConnectUs Church is a nondenominational church plant in Mount Joy, PA, founded with the goal of helping people connect to a gospel-centered community and take meaningful next steps in their faith.

The church sought a welcoming, modern visual identity that could support a new congregation from the ground up without leaning into denominational clichés or overly stylized religious imagery.

Deliverable

Branding, including logo mark variations, brand guide, and mockup applications

Client

ConnectUs Church

Audience

Individuals and families exploring faith or seeking a church community

Collaborators

Kevin Greene

Challenges

  • Translating the abstract idea of “connection” into a clear, meaningful logo without relying on common religious symbols or clichés
  • Designing a full brand system for a brand-new church plant rather than a rebrand
  • Visually capturing the essence of the church culture before it existed, while also leaning away from imagery tied to specific church denominations
  • Establishing a color palette and typography that conveyed warmth, approachability, and clarity while remaining versatile for future growth

Strategy & Approach

I approached the design as  something that would invite reflection rather than demand attention.

  • Identity concept was built around the concept of two roads converging and moving forward together, symbolizing invitation, shared direction, and spiritual journey.
  • The visual system pairs clean, modern typography with a warm, grounded color palette to reflect both hospitality and intentionality.
  • Designed for growth. The brand is meant to feel open, relational, and adaptable, supporting the church’s mission of unity, discipleship, and community engagement.

Note: Mockups shown in the brand guide represent visual direction and are not the church’s finalized signage or printed materials.

Outcomes & Impact

  • Provided a clear, cohesive visual foundation for a new church plant
  • Helped articulate the church’s mission and values through visual storytelling rather than overt symbolism
  • Created a flexible brand system capable of serving both internal ministry needs and outward-facing community engagement

This project demonstrates how thoughtful, metaphor-driven branding can visually unify a church culture while creating an inviting identity for a growing gospel-centered community.

Looking to develop a brand identity that reflects your mission, values, and long-term vision? Let's talk.

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